Forma
One connected creative system that adapts across landing pages, social, ads, and email.
Live prototype · click to explore
My role
Product Design · UX/UI · Interaction · Functional Prototyping
Focus
AI interaction model · Campaign canvas · Design system · Responsive outputs · Prototype
Overview
Forma rethinks how marketing campaigns are created with AI. Instead of generating dozens of disconnected assets, it creates one connected creative system that adapts across landing pages, social, ads, and email.
01 / The challenge
AI tools generate assets one at a time. Every change means regenerating, re-checking and re-aligning dozens of formats by hand, and the campaign falls apart the moment the direction shifts.
02 / The idea
Design the campaign, not the assets.
03 / The result
A functional prototype of an AI-native creative production tool: one campaign canvas where teams change direction globally and watch landing page, social, ads and email stay coherent.
Outcomes
5
Formats kept in sync from one canvas
4 weeks
Concept to playable prototype
Pilot
Tested with a working creative team